Expert knowledge in digital marketing

On the hotchili.pl blog, we share clear and practical knowledge about digital marketing, UX/UI, web technologies, and custom software development. Our articles are based on real experience from many projects of different sizes and complexity. This blog is for people who want to better understand design processes, modern technologies, and how a digital agency with strong software development skills works.

System kaucyjny oczami technologii
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The Tech Side of the Deposit Return System

Digital Transformation of the Process

Użytkownicy przestaną klikać w Google?
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Will users stop clicking on Google?

For years, the rule was simple: ranking high on Google meant more traffic.

Jak pojawić się w Chat GPT i Gemini?
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How to show up in ChatGPT and Gemini?

Learn how to increase your visibility.

SEO w erze AI
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SEO in the AI era

Tips on how to prepare a website to be visible.

AI digital marketing w praktyce
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AI digital marketing w praktyce

Discover how to implement ai effectively.

Marketing 2026
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Marketing 2026

AI, personalization, and quality content.

AI, dane i prawdziwy głos marki
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AI, data and a brand’s real voice

AI makes data analysis and advertising easier and smarter.

Marketing 360° w erze omnichannel
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Marketing 360° in the Omnichannel Era

Check how to connect online and offline channels.

Gospodarka  odpadami  w  firmie
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Waste management in a company

Automation of processes related to the BDO system and waste records

Trendy technologii webowych 2026
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Web Technology Trends 2026

Flexible systems are the foundation of a company’s growth.

Polski Akt o Dostępności 2025
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Polish Accessibility Act 2025

Check what obligations it introduces and who it applies to.

Integracja systemów
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System integration

Companies that focus on automation and integration are already building tomorrow’s advantage today.

Agent AI rewolucja w marketingu
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AI agents a revolution in marketing

One of the key trends in the digital world in 2025.

Zmiana wizerunku firmy
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Changing the company’s image

How to refresh a brand without losing its identity?

Landing page czy one page?
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Landing page vs one-page

Discover the similarities and differences between them.

Od kliknięcia do zakupu
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From click to purchase

How to build an effective sales funnel?

E-mail Marketing w 2025 Roku
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Email marketing in 2025

Effective reach and building long-term relationships.

Edukacja Środowiskowa
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Environmental education

Online learning - convenient, interactive, and global!

Dlaczego Brief jest ważny?
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Why is a brief important?

The key to successful collaboration.

Augmented Reality w Marketingu
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Augmented Reality in Marketing

A technology that is permanently changing the face of marketing.

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