For Balcia Insurance, a company offering modern insurance designed for Generation Z, we created an engaging digital campaign based on an interactive online contest. We developed the full creative concept, design suited to a young audience, and a complete implementation of the contest website, which combined fun with brand communication in an attractive way.
Participants were invited to share funny or surprising stories from their lives. Photos or graphics of their own “unlucky moments” became a creative way to show that Balcia Insurance offers support for everything that can’t be predicted. The whole campaign was based on a contest mechanism that naturally engaged users, promoted the insurance app, and helped generate new leads., promował aplikację ubezpieczeniową i jednocześnie wspierał pozyskiwanie leadów.
Creative concept for a mobile app promotion contest
UI/UX & Design - creation of wireframes and graphic designs
Website development
Influencer marketing campaign on Meta and TikTok
The contest website was designed with Generation Z in mind, dynamic, visually appealing, and easy to use. The site worked smoothly on mobile devices, which had a strong impact on the number of entries.
Result
Within two weeks, the number of acquired leads increased by 68% compared to the previous campaign, and mobile app installations grew by 24%. The campaign achieved a very high level of engagement, spreading virally among young audiences on TikTok and Instagram.
