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With the introduction of the deposit system for beverage packaging in Poland, the Elektro3000 brand faced the challenge of explaining the new rules in a simple, engaging, and non-bureaucratic way.
The goal of the “Changes Are Coming” campaign is to educate consumers about how the deposit system works and to show why it is an important step for the environment.
Environmental education
a new system, the same mission
Based on the campaign’s key visual, we created a consistent visual identity for the website, keeping its educational character and a modern tone of communication. The site was designed so that users can easily understand how the deposit system works and how it affects their everyday choices.
Adapting the campaign’s key visual for digital use
UX/UI design
Development with full RWD
We focused on a clear information structure, strong CTAs, and engaging elements such as a knowledge quiz, downloadable materials, and a video section explaining the changes. Thanks to this, the landing page not only informs users but also encourages them to take an active part in building more responsible shopping habits.
The project was fully optimized for mobile devices, which are key for educational communication. Users can easily explore the content both on a computer and on a phone.
With its engaging design and alignment with the campaign’s key visual, the website makes it easier for Elektro3000 to explain how the deposit system works and to reinforce the brand as one that actively supports environmental change in Poland.
